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An SEO URL modifier refers to adjustments made to a website’s URLs to enhance search engine optimization (SEO). A well-structured URL not only improves readability for users but also helps search engines understand the content of a page. Common modifications include incorporating relevant keywords, using hyphens for separation, and ensuring URLs are concise and descriptive.
When modifying URLs for SEO, consider the following best practices:
| Element | Description | 
|---|---|
| Keywords | Include relevant keywords to indicate page content. | 
| Hyphens (-) | Use hyphens instead of underscores or spaces to separate words. | 
| Length | Keep URLs short and meaningful, avoiding unnecessary characters. | 
A clean and descriptive URL helps users understand what to expect before clicking. For example, a URL like /best-seo-practices-2024 is more informative than /page1234. This clarity increases click-through rates (CTR) and improves overall user engagement.
Search engines like Google prioritize well-structured URLs because they provide context about the page. URLs with keywords and proper formatting contribute to better indexing and ranking, giving websites a competitive advantage.
Follow these steps to ensure your URLs are SEO-friendly:
Some common pitfalls to avoid include:
?id=1234).