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The HTML Code to Text Ratio measures the proportion of visible text compared to the total HTML code on a webpage. A higher ratio indicates that the page contains more meaningful content for users and search engines, while a lower ratio may suggest excessive code or non-content elements slowing down performance.
Search engines favor pages with a good balance of content and code, as it improves readability and load times. A ratio above 25-30% is generally considered healthy, while extremely low ratios may hurt SEO rankings.
To manually calculate the ratio, extract the raw HTML and the visible text (remove tags, scripts, and styles). Then, divide the text size (in bytes) by the total HTML size (in bytes) and multiply by 100.
| Metric | Calculation |
|---|---|
| Text Size | Sum of visible text characters (bytes) |
| HTML Size | Total file size (including tags, scripts) |
| Ratio | (Text Size ÷ HTML Size) × 100 |
Minimize unnecessary divs, inline styles, and redundant tags. Use semantic HTML5 elements
(e.g., ) to reduce code bloat.
Move JavaScript and CSS to external files to keep the HTML clean. This reduces the code footprint while maintaining functionality.
Ensure the page delivers value with concise, well-structured text. Avoid excessive ads or widgets that inflate code without adding user benefit.